The Librarian IS the Rockstar

When you are thinking about marketing and promotion, do you make the most of your great staff? Our marketing person realized that one HUGE asset our library has, and therefore our community has … are our librarians. So we sometimes need to focus on our staff, rather than just on our stuff. via The Librarian …

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Television and Online Communities

There are lots of online communities, filled with active and passionate people – exactly the sort of people TV would like to court, both as consumers and as providers of (cheap?) media content. However, most attempts by TV companies to engage and participate in the on-line culture have been pitiful. How is it that organisations …

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Never forget the capacity planning, especially for free stuff

So Dr Pepper were overwhelmed by user interest in a free offer, which brought down a promotional website and led to all sorts of financial and PR problems. Reminds me of when I worked for a telemarketing company a dozen years ago. At the time giant manufacturer Daewoo were trying to enter the UK car …

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