Frank Carver's musings about software and life
One of my areas of interest is sales and delivery of mobile content. Sometimes it feels like a dead market, but my opinion was enlivened by reading an article from Steve Rosenbaum which puts a distinctly positive spin on the whole area.
Steve Rosenbaum: 5 Trends That Will Change Media in ’09
Maybe there are good times ahead for those who can do it right!
A really fascinating look at different slices of US life. Top 10 grossing movies, sure, but also mobile phones, product placements, favourite commercials, and plenty more.
THE NIELSEN COMPANY ISSUES TOP TEN U.S. LISTS FOR 2008 (PDF)
My link queue is filling up again. Here’s two links on commercialising video content.
Hey, Grandma, Let’s Put Up a Video Portal! – Bits Blog – NYTimes.com
British Telecom (BT) caught a lot flames when they tried to secretly record and target user activity a while back. Now they are being more open and offering target ads together with phishing protection for selected broadband customers.
A thoughtful article about the failings of on-line advertising and some consideration of how to address these problems.
Why Traditional Advertising Formats Fail On The Web
(via gsiemens)