Sins of Commissions – measuring the wrong things
Joel Spolsky has written another article for Inc magazine, this time about the way that incentive schemes and commissions always end up backfiring.
Worth a read, and applicable to any process, not just sales. As I pointed out in a recent post, assessing a development team on lines of code, or number of bugs or any other deceptively simple measure fails because of the same problems.
For me, the solution is the same. Give everyone enough information and authority to improve the whole system, not just maximise local perks.
How Hard Could It Be?: Sins of Commissions, Marketing and Advertising Article – Inc. Article
Post a Comment